SEO, GEO, AEO, AIO & SXO
People now search on Google and ask AI assistants. Your site has to be clear and trustworthy in both places.
Five complementary ways to improve visibility and conversions
Each approach solves a different problem. The strongest plan combines them based on your business goals.
Search engine optimization
Improve technical structure, speed, pages, internal links and content so search engines can crawl, understand and surface your site for relevant searches.
Generative engine optimization
Make content accurate, credible and easy to cite to improve the chance that your brand or pages are referenced in AI-generated answers. Visibility is never guaranteed.
Answer engine optimization
Answer real questions clearly, use meaningful headings and relevant FAQs, and apply structured data where appropriate so information is easier to find and understand.
AI-assisted content optimization
Use AI tools responsibly for research, topic clustering and content workflows, with human review, fact-checking and a consistent brand voice.
Search experience optimization
Connect search visibility with a useful on-site experience: fast pages, mobile usability, accessibility, clear navigation and friction-free next steps.
These approaches complement one another. None can guarantee rankings, citations or sales on its own.
What you get
- Technical audit in Search Console: indexing, errors, speed and mobile
- Keyword research and competitor analysis
- On-page work: titles, meta, heading structure and internal links
- Structured data (schema) for richer search results
- A coordinated plan for SEO, GEO, AEO, AIO and SXO based on your site’s goals
- Periodic reports built on real Search Console data
Who it's for
Sites that aren't being indexed, have low organic traffic, or want to be built with the right structure from the start.
Frequently asked questions
How long until I see results?
SEO is not instant; it usually takes a few months to see measurable impact. That's why I don't promise a #1 ranking — nobody honestly can.
How do SEO, GEO, AEO, AIO and SXO differ?
SEO improves visibility in search engines; GEO focuses on making content useful and citable in AI-generated answers; AEO helps pages answer questions directly; AIO uses AI to support content research and optimization workflows; and SXO improves the experience people have after arriving from search.
Do you work on sites built by others?
Yes. I audit the site first and hand you a prioritised list of fixes.
Do you use black-hat tactics?
No — only methods that follow Google's guidelines, because the penalty risk is real for your business.
Let's plan your project
A short conversation is enough to size up the goal and budget and tell you which path fits. The first consultation is free.